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our story



Miilovemu is an Australian childrenswear brand, owned and operated by Anna and Brian - a husband and wife team - from the beautiful beach side city of Newcastle.

Miilovemu is designed in Australia and manufactured in Bali by an ethically sustainable factory, our team in Bali are very much part of the Miilovemu family.


With a bohemian free spirited style and inspired by nature, the beach, and colour, Miilovemu has evolved into a unique fashion children’s label for babies, girls,
and tweens.


The brand focuses on easy fit comfortable clothing using natural fabrics with unique print designs, and exotic hand and machine embroidery embellishments.

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